B&T AG has finally put its long-standing U.S. legal disputes to bed, announcing a complete settlement and the launch of a new, wholly Swiss-owned American subsidiary. By reclaiming control of its U.S. trademarks, the company is pivoting to a direct-to-consumer infrastructure designed to bypass the supply chain issues and branding inconsistencies that plagued its previous domestic presence. This move is a major signal that B&T intends to bring its full catalog specifically its advanced suppressor designs directly to the U.S. market under strict Swiss oversight. For the end-user, this transition promises a return to genuine Swiss engineering standards and centralized customer support, effectively closing the book on years of courtroom gridlock and uncertain brand management.
B&T AG has reached a comprehensive settlement, resolving all outstanding disputes between the parties. As part of this agreement, all pending litigation will be dismissed, enabling both parties to move forward under a clearly defined transition framework.
Now that the legal matters have been resolved and the U.S. trademarks are back under the control of B&T AG, we are pleased to announce that a new, wholly Swiss-owned U.S. operation will be established later this year. This is an exciting new chapter for B&T in the United States, ensuring that customers will again experience the Swiss engineering, uncompromising craftsmanship and premium service that define B&T.
We are currently establishing the necessary infrastructure, licenses, and team in the United States to provide a reliable supply chain, customer support, and direct access to authentic, Swiss-made products and accessories. We are also looking forward to introducing our range of Swiss suppressor designs to the US market, while continuing to support existing B&T platforms.
Having listened carefully to feedback from the US market, we remain fully committed to delivering the quality, service, and long-term customer support that our customers have come to expect from B&T. The establishment of this Swiss-owned operation reflects our commitment to safeguarding the brand’s integrity and maintaining the highest service standards for years to come.
via B&T AG
Learn more about B&T: https://bt-ag.ch/